Peppermint Grove Jewellers’ SS25 Campaign Photoshoot

30th January 2025 - Written by Georgia Whyte A’spro Agency

With the sun in full force, there’s no better time to showcase Peppermint Grove Jewellers’ SS25 campaign, and what better way than to introduce the new collection with a photoshoot at Cottesloe Civic Centre.

This summer, when it comes to jewels, it’s all about minimalism. Whether you’re on your way to a long lunch with family, going out for sundowner drinks with friends at Cottesloe Beach, or lounging by the pool, think less is more. The photoshoot for the new SS25 collection showcases this trend entirely, featuring handcrafted chain necklaces, signature tennis bracelets, bespoke diamond rings and exquisite earrings, all of which have been meticulously crafted in-house at Peppermint Grove Jewellers by Head Jeweller, McKenzie.

Consisting of three looks, the photoshoot will feature the beautiful Diana Fransz and will be curated and styled by none other than Elysian Agency’s founder, Gabi Holt, with hair and makeup by leading editorial makeup artist, Brittany Mason.

The inspiration behind Peppermint Grove Jewellers’ SS25 collection draws from the serene beauty and effortless elegance inherent in our summer landscape. Every handcrafted piece has a story of simplicity and confidence—a nod to the woman who embraces minimalism while relishing in the art of personal adornment. This exciting new SS25 collection of jewellery seeks to capture an essence of tranquility and understated luxury, presenting jewels that complement your beauty without overwhelming it.

Since 1967, Peppermint Grove Jewellers has been the epitome of quality, sophistication, and personalised service. With a dedicated commitment to crafting exquisite pieces that move through time and captivate hearts, the team at PGJ have become a shining example of what fine craftsmanship means. Each piece tells a unique story of love, elegance, and timeless beauty, reflecting the meticulous attention to detail and passion that define the brand.

Peppermint Grove Jewellers invites you to experience the stunning new SS25 collection of jewellery up close at their flagship showroom located at 42 Napoleon street, Cottesloe Western Australia. Or explore the new collection online at https://pgj.com.au/